Introduction to A/B Testing in Web Design
A/B testing, also known as split testing, is a powerful method used in web design to compare two versions of a webpage or interface to determine which one performs better. By presenting users with two different designs—often called the “A” and “B” versions—designers can analyze user interactions and make data-driven decisions that lead to improved engagement, higher conversion rates, and an overall better user experience (UX).
In the highly competitive online environment, where user preferences and behaviors can shift rapidly, A/B testing has become