how does a digital marketing agency open up growth options for businesses
0 likes54 views
Digital marketing becomes a must-option for improving all size businesses. It leverages online tools to grow your business in the right direction. Choose the right digital marketing agency to witness huge improvement in ROI. Digital professionals' skills, experience, and perspectives can help to achieve your marketing objectives. Access the knacks that you need from the apt digital marketing agency. Campaigns changed at different times for different requirements.
1 of 2
Download to read offline
Recommended
INTERNATIONAL SCHOOL WITH A HOLISTIC APPROACH
INTERNATIONAL SCHOOL WITH A HOLISTIC APPROACHsaravananr153 Maybe what you are reading this minute can provide you with glass door answers. A prelude before the right find is to check on the reasons for getting admission to an International school. This makes the process straightforward and stress-free. A school with perfect premises, blended learning, with the dual luxury of good teachers and mentors is pivotal in developing tomorrow’s Scientist, Astronaut, Medical Professional, Lawyer, Engineer or maybe even be a Politician.
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdf
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdfSociofire Learn how real Trustpilot reviews can boost your business reputation in 2025. This PPT covers smart ways to earn genuine reviews, avoid common mistakes, and build trust online with support from platforms like Sociofire.
Unit_5_Emerging_Trends_Infographics_by_CA_Suvidha_Chaplot.pdf
Unit_5_Emerging_Trends_Infographics_by_CA_Suvidha_Chaplot.pdfCA Suvidha Chaplot Here’s a professional **SlideShare description** and a list of effective **keywords/tags** for your **Unit 5: Emerging Trends in Marketing** infographic presentation.
---
### 📘 **SlideShare Title:**
**Unit 5: Emerging Trends in Marketing – Infographics by CA Suvidha Chaplot**
---
### 📝 **SlideShare Description:**
Explore the latest innovations shaping today’s marketing world in this engaging and colorful SlideShare presentation. Created by **CA Suvidha Chaplot**, this unit features **15 well-designed infographics** that bring clarity to modern marketing trends.
📌 **What’s Included:**
* The evolution of marketing in the digital era
* Tools of digital marketing: SEO, content, email, influencer strategies
* Green marketing & sustainability efforts
* Global marketing and localization tactics
* CRM tools and relationship marketing
* Ethical marketing practices and corporate social responsibility (CSR)
Each slide uses bold visuals, smart summaries, and a clean layout to make the concepts simple and impactful—ideal for students, educators, and marketing professionals.
---
### 🏷️ **Keywords / Tags:**
```
Emerging Trends in Marketing, Digital Marketing, Green Marketing, Global Marketing, CRM, Ethical Marketing, CSR, CA Suvidha Chaplot, Marketing Infographics, Business Studies, BCom Unit 5, MBA Marketing, Visual Learning, SEO, Email Marketing, Influencer Strategy, SlideShare Commerce, Marketing Education
```
Level Up Site Design: Editor 2.0 Updates & Workflow Hacks
Level Up Site Design: Editor 2.0 Updates & Workflow HacksAnton Shulke Agency pros share real-world workflow hacks to handle common design headaches like pixelated logos and low-res images, manage responsiveness, reuse assets, and scale design across multiple projects.
Part of Duda webinar https://www.duda.co/webinars/level-up-site-design
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdf
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdfSociofire Discover 7 smart, effective strategies to gain loyal YouTube subscribers fast. This PPT shares real, proven tips to help you grow your channel, connect with your audience, and build a strong subscriber base. No bots, no shortcuts - just genuine growth that lasts. Brought to you by Socio Fire, your trusted partner in social media success.
Writing for myself blog by Binisha .pdf
Writing for myself blog by Binisha .pdfbinishavinod001 This is a blog on "blog writing " after a long gap
Persona-Led Content Strategy for International Preschool Websites
Persona-Led Content Strategy for International Preschool WebsitesOdyyc This case study explores how persona development, user journey mapping, and behavioral insight shaped the digital strategy for an international preschool brand. Operating in a competitive, multicultural market, the goal was to build a website experience that resonated deeply with diverse parent profiles—from local families to diplomatic expats—while also increasing visibility and boosting enrollment.
The project began with an in-depth persona workshop focused on the Think-Feel-Do framework, a methodology that maps user motivations and emotions alongside their actions. This revealed two primary audience groups: expat families (often diplomats or professionals seeking international standards, inclusivity, and cultural adaptability) and local Vietnamese or resident foreign families (often balancing aspirations for bilingualism, academic rigor, and cultural alignment). These user insights guided the content tone, structure, and storytelling priorities.
Parents across different regions—UK, Korea, Japan, USA, and Vietnam—showed unique research behaviors. Some prioritized emotional safety and creative curriculum; others focused on measurable academic outcomes. Using these behavioral distinctions, the team designed a responsive, multi-path content architecture that guided families through phases of awareness, consideration, decision, and onboarding. Each journey phase was mapped to specific content types and calls to action, creating an experience that was not only informative but emotionally resonant.
Tree testing and card sorting exercises helped validate the structure of proposed site sections, ensuring intuitive access to key information such as admissions, tuition, daily routines, extracurriculars, and testimonials. SEO analysis revealed opportunities to optimize for queries like “international preschool in Hanoi,” “English kindergarten Vietnam,” and “private infant school,” while tone and vocabulary were tailored to match UK English standards and parental concerns.
A core content strategy emerged: balance emotional storytelling with practical clarity. Parents wanted to feel confident in the school’s nurturing environment and child-centered philosophy, but also needed clear information about programs, safety, teaching methods, and cultural support. The site’s tone was adjusted to speak directly to parents—first-person where comforting, third-person where authoritative—and carefully aligned to search intent.
Home page zoning was mapped to support conversion: emotional connection through testimonials and school philosophy, clarity through accessible program details, and action through persistent CTAs like “Book a Tour” or “Pre-register.” Subpages were templated to support academic storytelling, FAQs, and cultural onboarding content for expat families.
The strategy emphasized not just informing—but reassuring, guiding, and inspiring.
Red dwarf Star in SEO Galaxy (Technical SEO)
Red dwarf Star in SEO Galaxy (Technical SEO)Abbas Kashefi Technical SEO problems in large companies with proprietary CMSs
IT Companies in Nashik: A Growing Hub for Innovation and Technology
IT Companies in Nashik: A Growing Hub for Innovation and Technologyprernarathi90 Nashik, a historic city in Maharashtra known for its cultural heritage and wineries, is rapidly emerging as a thriving hub for Information Technology (IT) and software development. Over the last decade, the city has attracted a wide range of IT companies—ranging from startups and SMEs to established firms—thanks to its strategic location, skilled workforce, and improving infrastructure.
Introduction-to-Influencer-Marketing.pptx
Introduction-to-Influencer-Marketing.pptxChtrbox Chtrbox is the leading influencer marketing platform and agency in India, connecting brands and social media influencers to tell epic stories.Leading influencer marketing company in India connecting brands and social media content creators for amazing brand storytelling across Instagram, Youtube, Facebook, Tiktok & Twitter.
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing Agency
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing AgencyCatalyst Marketing Agency Legend has it that the contentious relationship between sales and marketing stretches back to the first Neanderthals, who bickered vigorously about lead scoring and quality.
While impossible to verify, we know that tension between the two still rears in many organizations.
When understood and managed, it can be constructive, forming a competitive symbiosis that speeds the sales cycle, drives customer satisfaction, and improves the cost of acquisition.
When it isn’t, it can create misalignments so deep that they cripple a brand’s pipeline for years.
While leadership plays an obvious role in managing this relationship, the issue runs deeper and often stems from a lack of mutual understanding between the two teams.
While marketing doesn’t always grasp the nuances of working with leads in real-time, sales may not fully appreciate the mechanics of marketing’s role in their own success.
In this week's Insight, we’re unpacking strategies for seamless collaboration between sales and marketing teams, particularly, how they can work together to create a unified brand experience that drives results.
https://catalystmarketingagency.com/insights/future-of-digital-marketing-is-weird/
Digital Agency Design Webinar - June 2025. Editor 2.0
Digital Agency Design Webinar - June 2025. Editor 2.0Anton Shulke A walkthrough of the latest Editor 2.0 updates, including Mega Menu, Link On Container, Hover Effects On Container, Duplicate Section, and more.
Part of the Duda webinar https://www.duda.co/webinars/level-up-site-design
What makes your video editing engaging ?
What makes your video editing engaging ?The Feed Friend Creating an engaging video is more than just cutting and pasting clips — it’s about crafting a visual story that captures attention, evokes emotion, and delivers a message with impact. In this infographic, *"What Makes Your Video Editing Engaging,"* I break down the essential elements that elevate video content from ordinary to outstanding.
The infographic highlights the core principles of effective video editing, including the importance of a strong narrative structure, seamless transitions, and maintaining a consistent visual style. It also covers key techniques such as pacing, sound design, and color grading — all of which play a crucial role in keeping viewers hooked from the first second to the last.
Whether you're creating content for brands, influencers, or personal projects, understanding what engages viewers is critical. This visual guide also touches on the use of motion graphics, 2D animation, and text overlays to emphasize key messages and add professional polish to your edits.
For digital marketers and content creators alike, the infographic serves as a quick reference to ensure your editing choices align with your video’s purpose — be it to inform, entertain, or convert. It’s not just about having the tools, but about using them creatively and strategically to produce content that resonates.
Explore this infographic to get actionable insights and practical tips that can instantly improve the engagement and performance of your video content. Whether you're a beginner or a professional, this guide will help sharpen your editing approach and elevate the impact of every video you create.
Global Content Strategy for Autonomous Mobility and Smart Transportation
Global Content Strategy for Autonomous Mobility and Smart TransportationOdyyc This case study showcases a content strategy workshop developed for an international tech company operating at the forefront of autonomous mobility. The workshop focused on aligning digital communication with the brand’s innovation-driven mission, its global market presence, and the complex range of users interacting with autonomous transportation solutions for both passengers and goods.
The primary objective was to help the organization express its unique value proposition clearly and credibly across international markets. With solutions deployed in diverse geographic and regulatory environments—from Europe and North America to Asia and the Middle East—the brand needed to rethink its content not just as information but as a strategic asset. The workshop began by analyzing the company/customer relationship: identifying strengths, market segments, user scenarios, and regional values that influence how the technology is perceived. These insights informed how the site’s tone, structure, and messaging should evolve to serve prospects who range from tech-first adopters to hesitant city planners still evaluating driverless technologies.
The brand’s core messages were refined to speak to global priorities such as safety, sustainability, and reliability, while also accommodating local cultural nuances. For example, messaging for North American audiences emphasized compliance and inclusivity, whereas outreach in Germany or Saudi Arabia focused more on eco-integration and innovation. Across all regions, the workshop identified that decision-makers were less concerned with technical features and more focused on how autonomous systems could fit seamlessly into their existing mobility ecosystem.
A user-first approach was applied to persona development. Realistic behavioral models were crafted for multiple stakeholder types: municipal buyers, private sector logistics operators, technology researchers, and procurement officials in emerging markets. Their needs, fears, and expectations shaped the proposed user journeys—beginning with curiosity, progressing through research, and ending with engagement and advocacy. This journey mapping allowed the content strategy to target each stage of the awareness funnel with the right information and tone.
Content recommendations included SEO-focused templates for landing pages, technical product pages, white papers, and case studies. Structured around clarity and accessibility, these templates aimed to translate complex technologies into digestible, benefit-focused narratives. Emphasis was placed on “Think-Feel-Do” frameworks to ensure each page nudged the user forward with purpose—building trust and highlighting social proof along the way.
Competitive analysis also revealed opportunities to outperform established players in the market by leaning into transparency, case study storytelling, and user-centric design.
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue Growth
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue GrowthViacon Mobile-first eCommerce apps are transforming the way businesses engage with customers by offering faster, personalized, and more seamless shopping experiences. This shift goes beyond traditional websites, boosting conversions, retention, and revenue. Learn how mobile apps are becoming essential tools for growth in the digital commerce landscape.
HEINEKEN Beer Ethiopia Marketing present
HEINEKEN Beer Ethiopia Marketing presentNebiyuTamene • Founded in 1864 in Amsterdam, Netherlands
• World's second-largest beer producer
• Present in over 190 countries
• Portfolio of 300+ beer and cider brands
• Employs approximately 85,000 people worldwide
• Annual revenue of €28+ billion
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
More Related Content
Recently uploaded (20)
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdf
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdfSociofire Learn how real Trustpilot reviews can boost your business reputation in 2025. This PPT covers smart ways to earn genuine reviews, avoid common mistakes, and build trust online with support from platforms like Sociofire.
Unit_5_Emerging_Trends_Infographics_by_CA_Suvidha_Chaplot.pdf
Unit_5_Emerging_Trends_Infographics_by_CA_Suvidha_Chaplot.pdfCA Suvidha Chaplot Here’s a professional **SlideShare description** and a list of effective **keywords/tags** for your **Unit 5: Emerging Trends in Marketing** infographic presentation.
---
### 📘 **SlideShare Title:**
**Unit 5: Emerging Trends in Marketing – Infographics by CA Suvidha Chaplot**
---
### 📝 **SlideShare Description:**
Explore the latest innovations shaping today’s marketing world in this engaging and colorful SlideShare presentation. Created by **CA Suvidha Chaplot**, this unit features **15 well-designed infographics** that bring clarity to modern marketing trends.
📌 **What’s Included:**
* The evolution of marketing in the digital era
* Tools of digital marketing: SEO, content, email, influencer strategies
* Green marketing & sustainability efforts
* Global marketing and localization tactics
* CRM tools and relationship marketing
* Ethical marketing practices and corporate social responsibility (CSR)
Each slide uses bold visuals, smart summaries, and a clean layout to make the concepts simple and impactful—ideal for students, educators, and marketing professionals.
---
### 🏷️ **Keywords / Tags:**
```
Emerging Trends in Marketing, Digital Marketing, Green Marketing, Global Marketing, CRM, Ethical Marketing, CSR, CA Suvidha Chaplot, Marketing Infographics, Business Studies, BCom Unit 5, MBA Marketing, Visual Learning, SEO, Email Marketing, Influencer Strategy, SlideShare Commerce, Marketing Education
```
Level Up Site Design: Editor 2.0 Updates & Workflow Hacks
Level Up Site Design: Editor 2.0 Updates & Workflow HacksAnton Shulke Agency pros share real-world workflow hacks to handle common design headaches like pixelated logos and low-res images, manage responsiveness, reuse assets, and scale design across multiple projects.
Part of Duda webinar https://www.duda.co/webinars/level-up-site-design
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdf
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdfSociofire Discover 7 smart, effective strategies to gain loyal YouTube subscribers fast. This PPT shares real, proven tips to help you grow your channel, connect with your audience, and build a strong subscriber base. No bots, no shortcuts - just genuine growth that lasts. Brought to you by Socio Fire, your trusted partner in social media success.
Writing for myself blog by Binisha .pdf
Writing for myself blog by Binisha .pdfbinishavinod001 This is a blog on "blog writing " after a long gap
Persona-Led Content Strategy for International Preschool Websites
Persona-Led Content Strategy for International Preschool WebsitesOdyyc This case study explores how persona development, user journey mapping, and behavioral insight shaped the digital strategy for an international preschool brand. Operating in a competitive, multicultural market, the goal was to build a website experience that resonated deeply with diverse parent profiles—from local families to diplomatic expats—while also increasing visibility and boosting enrollment.
The project began with an in-depth persona workshop focused on the Think-Feel-Do framework, a methodology that maps user motivations and emotions alongside their actions. This revealed two primary audience groups: expat families (often diplomats or professionals seeking international standards, inclusivity, and cultural adaptability) and local Vietnamese or resident foreign families (often balancing aspirations for bilingualism, academic rigor, and cultural alignment). These user insights guided the content tone, structure, and storytelling priorities.
Parents across different regions—UK, Korea, Japan, USA, and Vietnam—showed unique research behaviors. Some prioritized emotional safety and creative curriculum; others focused on measurable academic outcomes. Using these behavioral distinctions, the team designed a responsive, multi-path content architecture that guided families through phases of awareness, consideration, decision, and onboarding. Each journey phase was mapped to specific content types and calls to action, creating an experience that was not only informative but emotionally resonant.
Tree testing and card sorting exercises helped validate the structure of proposed site sections, ensuring intuitive access to key information such as admissions, tuition, daily routines, extracurriculars, and testimonials. SEO analysis revealed opportunities to optimize for queries like “international preschool in Hanoi,” “English kindergarten Vietnam,” and “private infant school,” while tone and vocabulary were tailored to match UK English standards and parental concerns.
A core content strategy emerged: balance emotional storytelling with practical clarity. Parents wanted to feel confident in the school’s nurturing environment and child-centered philosophy, but also needed clear information about programs, safety, teaching methods, and cultural support. The site’s tone was adjusted to speak directly to parents—first-person where comforting, third-person where authoritative—and carefully aligned to search intent.
Home page zoning was mapped to support conversion: emotional connection through testimonials and school philosophy, clarity through accessible program details, and action through persistent CTAs like “Book a Tour” or “Pre-register.” Subpages were templated to support academic storytelling, FAQs, and cultural onboarding content for expat families.
The strategy emphasized not just informing—but reassuring, guiding, and inspiring.
Red dwarf Star in SEO Galaxy (Technical SEO)
Red dwarf Star in SEO Galaxy (Technical SEO)Abbas Kashefi Technical SEO problems in large companies with proprietary CMSs
IT Companies in Nashik: A Growing Hub for Innovation and Technology
IT Companies in Nashik: A Growing Hub for Innovation and Technologyprernarathi90 Nashik, a historic city in Maharashtra known for its cultural heritage and wineries, is rapidly emerging as a thriving hub for Information Technology (IT) and software development. Over the last decade, the city has attracted a wide range of IT companies—ranging from startups and SMEs to established firms—thanks to its strategic location, skilled workforce, and improving infrastructure.
Introduction-to-Influencer-Marketing.pptx
Introduction-to-Influencer-Marketing.pptxChtrbox Chtrbox is the leading influencer marketing platform and agency in India, connecting brands and social media influencers to tell epic stories.Leading influencer marketing company in India connecting brands and social media content creators for amazing brand storytelling across Instagram, Youtube, Facebook, Tiktok & Twitter.
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing Agency
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing AgencyCatalyst Marketing Agency Legend has it that the contentious relationship between sales and marketing stretches back to the first Neanderthals, who bickered vigorously about lead scoring and quality.
While impossible to verify, we know that tension between the two still rears in many organizations.
When understood and managed, it can be constructive, forming a competitive symbiosis that speeds the sales cycle, drives customer satisfaction, and improves the cost of acquisition.
When it isn’t, it can create misalignments so deep that they cripple a brand’s pipeline for years.
While leadership plays an obvious role in managing this relationship, the issue runs deeper and often stems from a lack of mutual understanding between the two teams.
While marketing doesn’t always grasp the nuances of working with leads in real-time, sales may not fully appreciate the mechanics of marketing’s role in their own success.
In this week's Insight, we’re unpacking strategies for seamless collaboration between sales and marketing teams, particularly, how they can work together to create a unified brand experience that drives results.
https://catalystmarketingagency.com/insights/future-of-digital-marketing-is-weird/
Digital Agency Design Webinar - June 2025. Editor 2.0
Digital Agency Design Webinar - June 2025. Editor 2.0Anton Shulke A walkthrough of the latest Editor 2.0 updates, including Mega Menu, Link On Container, Hover Effects On Container, Duplicate Section, and more.
Part of the Duda webinar https://www.duda.co/webinars/level-up-site-design
What makes your video editing engaging ?
What makes your video editing engaging ?The Feed Friend Creating an engaging video is more than just cutting and pasting clips — it’s about crafting a visual story that captures attention, evokes emotion, and delivers a message with impact. In this infographic, *"What Makes Your Video Editing Engaging,"* I break down the essential elements that elevate video content from ordinary to outstanding.
The infographic highlights the core principles of effective video editing, including the importance of a strong narrative structure, seamless transitions, and maintaining a consistent visual style. It also covers key techniques such as pacing, sound design, and color grading — all of which play a crucial role in keeping viewers hooked from the first second to the last.
Whether you're creating content for brands, influencers, or personal projects, understanding what engages viewers is critical. This visual guide also touches on the use of motion graphics, 2D animation, and text overlays to emphasize key messages and add professional polish to your edits.
For digital marketers and content creators alike, the infographic serves as a quick reference to ensure your editing choices align with your video’s purpose — be it to inform, entertain, or convert. It’s not just about having the tools, but about using them creatively and strategically to produce content that resonates.
Explore this infographic to get actionable insights and practical tips that can instantly improve the engagement and performance of your video content. Whether you're a beginner or a professional, this guide will help sharpen your editing approach and elevate the impact of every video you create.
Global Content Strategy for Autonomous Mobility and Smart Transportation
Global Content Strategy for Autonomous Mobility and Smart TransportationOdyyc This case study showcases a content strategy workshop developed for an international tech company operating at the forefront of autonomous mobility. The workshop focused on aligning digital communication with the brand’s innovation-driven mission, its global market presence, and the complex range of users interacting with autonomous transportation solutions for both passengers and goods.
The primary objective was to help the organization express its unique value proposition clearly and credibly across international markets. With solutions deployed in diverse geographic and regulatory environments—from Europe and North America to Asia and the Middle East—the brand needed to rethink its content not just as information but as a strategic asset. The workshop began by analyzing the company/customer relationship: identifying strengths, market segments, user scenarios, and regional values that influence how the technology is perceived. These insights informed how the site’s tone, structure, and messaging should evolve to serve prospects who range from tech-first adopters to hesitant city planners still evaluating driverless technologies.
The brand’s core messages were refined to speak to global priorities such as safety, sustainability, and reliability, while also accommodating local cultural nuances. For example, messaging for North American audiences emphasized compliance and inclusivity, whereas outreach in Germany or Saudi Arabia focused more on eco-integration and innovation. Across all regions, the workshop identified that decision-makers were less concerned with technical features and more focused on how autonomous systems could fit seamlessly into their existing mobility ecosystem.
A user-first approach was applied to persona development. Realistic behavioral models were crafted for multiple stakeholder types: municipal buyers, private sector logistics operators, technology researchers, and procurement officials in emerging markets. Their needs, fears, and expectations shaped the proposed user journeys—beginning with curiosity, progressing through research, and ending with engagement and advocacy. This journey mapping allowed the content strategy to target each stage of the awareness funnel with the right information and tone.
Content recommendations included SEO-focused templates for landing pages, technical product pages, white papers, and case studies. Structured around clarity and accessibility, these templates aimed to translate complex technologies into digestible, benefit-focused narratives. Emphasis was placed on “Think-Feel-Do” frameworks to ensure each page nudged the user forward with purpose—building trust and highlighting social proof along the way.
Competitive analysis also revealed opportunities to outperform established players in the market by leaning into transparency, case study storytelling, and user-centric design.
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue Growth
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue GrowthViacon Mobile-first eCommerce apps are transforming the way businesses engage with customers by offering faster, personalized, and more seamless shopping experiences. This shift goes beyond traditional websites, boosting conversions, retention, and revenue. Learn how mobile apps are becoming essential tools for growth in the digital commerce landscape.
HEINEKEN Beer Ethiopia Marketing present
HEINEKEN Beer Ethiopia Marketing presentNebiyuTamene • Founded in 1864 in Amsterdam, Netherlands
• World's second-largest beer producer
• Present in over 190 countries
• Portfolio of 300+ beer and cider brands
• Employs approximately 85,000 people worldwide
• Annual revenue of €28+ billion
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing Agency
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing AgencyCatalyst Marketing Agency
Featured (20)
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Skeleton Culture CodeSkeleton Technologies Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy) A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd 
ChatGPT and the Future of Work - Clark Boyd Clark Boyd Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next 
Getting into the tech field. what next Tessa Mero The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray 1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations 
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
Introduction to Data ScienceChristy Abraham Joy A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project managementMindGenius The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36 A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter To succeed in your career, you need a strategy for sending out ripples of influence. Here are 12 ways you can start doing just that.
ChatGPT webinar slides
ChatGPT webinar slidesAlireza Esmikhani The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
how does a digital marketing agency open up growth options for businesses
- 1. How does a digital marketing agency open up growth options for businesses? Digital marketing becomes a must-option for improving all size businesses. It leverages online tools to grow your business in the right direction. Choose the right digital marketing agency to witness huge improvement in ROI. Digital professionals' skills, experience, and perspectives can help to achieve your marketing objectives. Access the knacks that you need from the apt digital marketing agency. Campaigns changed at different times for different requirements. What is digital marketing? Digital marketing is a vast sea that covers a wide range of online marketing functions. Primarily it improves your online presence, integrates online profiles and platforms, and performs market research to know your rivals and position in the digital world. Digital marketing agency falls a multitude of avenues such as Website optimization, Content curation, Marketing and integration, Cross-platform marketing, Email marketing, Create professional marketing videos, Online branding, Placement of online ads. Digital marketing agency strives to manage brand online presence and thrive brand digital reputation. Research niches to reach your targeted audience and build a good rapport.
- 2. Apt digital marketing techniques niche competitive edge Build a strong business online with suitable strategies from the digital marketing agency. It creates a website utilizing the right marketing techniques to bring in more customers. Helps to plan & deliver custom-tailored campaigns and reach the exact audience. A digital marketing agency grows your brand with meaningful insights and opportunities for widening business. Gain new perspectives and a solid marketing knack to work well on your marketing campaigns. Your business is large or small, it responds and gives changing needs to prosper your business. Choose a digital marketing agency that is flexible and affordable for branding. Appropriate online marketing tools seamless your business operations. Reach the people on social media platforms where they spend the most time. Digital marketing agencies help to stay competitive in the digital market with larger corporations. Get higher SEO rankings based on relevant SEO techniques. Digital marketing would be the best option to know more about your audience and competitors & meet their requirements quickly. Incorporate an ongoing and networking strategy and monitor trends to match millennials' needs via branding. Collaborating with the right digital marketing agency is indispensable for online growth and success. LAFS provides great opportunities to stay relevant among other rivals in the digital world. It provides excellent services such as SEO, Social Media, Content Marketing, Search Engine Marketing, Video Marketing, PR & EPR, and KOL Marketing.